Virtual reality (VR) and augmented reality (AR) are taking the world by storm, and many retail stores are dabbling in the growing technology trend. Big-name furniture stores are starting to offer apps that allow users to virtually “place” an item in their home to see how it will look and if it fits in their space. Retail clothing stores are creating virtual dressing room apps that allow consumers to virtually “try on” clothing from the comfort of their own homes. All they need to gain access to this technology is an app and a smartphone camera.
Technology has changed almost everything about the way we live and work. As we continue to find ways to thrive in today’s digital economy, it’s more important than ever to identify the best ways to use technology to meet evolving consumer and industry demands. Discovering (and implementing) those solutions is a major focus for IT leaders at this year’s Gartner Symposium/ITxpo—and to help you get the IT-focused information you need leading up to the event, we’re excited to unveil a new online hub that we hope will help you as you not only prepare for the upcoming conference, but also map out your digital strategy.