DSI Blog

DSI-Blog-2000x275.jpg

Why Consumer Confidence Depends on Track and Trace

Posted by Jim Hoskins on Nov 17, 2015 8:57:49 PM

The demand for product traceability applies to a number of industries, but is especially strong for food suppliers and producers given continuing outbreaks of foodborne illnesses. And it’s not just consumer demand. Regulatory oversight of food is now a priority of the U.S. Food and Drug Administration, and as a result, the food industry has undergone a shift into “a more preventive state with the heaviest emphasis on food traceability that we have ever seen,” writes Angela Fernandez for Food Safety Magazine.

Read More

Topics: brand loyalty, brand protection, consumer confidence, digital supply chain, supply chain, supply chain efficiency, supply chain visibility, traceability, track and trace, transparent supply chain

Recent Posts

Categories

see all