Virtual reality (VR) and augmented reality (AR) are taking the world by storm, and many retail stores are dabbling in the growing technology trend. Big-name furniture stores are starting to offer apps that allow users to virtually “place” an item in their home to see how it will look and if it fits in their space. Retail clothing stores are creating virtual dressing room apps that allow consumers to virtually “try on” clothing from the comfort of their own homes. All they need to gain access to this technology is an app and a smartphone camera.
There’s no doubt that eCommerce is continually changing the way that goods and services are bought, sold and discovered, which is why it’s so important for eCommerce retailers to stay dialed into the space and aware of the biggest drivers for opportunity and change. A good starting place? A recent infographic that examines the six biggest opportunities in eCommerce, as revealed by retail experts interviewed by eCommerce writer Drew Sanocki.