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Omnichannel Must Be a Team Effort Among Marketing, CX, Operations — and Demands a New Model for the Supply Chain

Posted by Katy Schamberger on Apr 2, 2015 3:46:34 PM

The study defines omnichannel as the ability to provide a seamless shopping experience across multiple platforms, including online and in-store, a capability that’s undoubtedly become a part of today’s retail experience. Whether it’s locating an item online and buying it in-store, modifying or completing an order from any location or making a cross-channel return, customers expect the companies they buy from to easily execute these and other scenarios.

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Topics: digital supply chain, mobile supply chain, omnichannel customer experience, omnichannel retail, omnichannel strategy, omnichannel supply chain execution, supply chain optimization

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