User-centered design starts with determining who the end user is and what they do. Consider the user’s role and the tasks they perform within that role. How can a mobile app help that user perform their work? Replacing manual, paper-based processes with real-time mobile transactions can save hours a day for users in any role that requires integrating information into the back office. And with a thorough understanding of user roles, you can adapt the application through role-based features to optimize the experience for your team.