User-centered design starts with determining who the end user is and what they do. Consider the user’s role and the tasks they perform within that role. How can a mobile app help that user perform their work? Replacing manual, paper-based processes with real-time mobile transactions can save hours a day for users in any role that requires integrating information into the back office. And with a thorough understanding of user roles, you can adapt the application through role-based features to optimize the experience for your team.
Properly establishing the user experience of the mobile app can help to ensure users’ needs are met while getting the best use—and intended benefit—out of the investment. A successful enterprise mobile app is one with a robust user experience that’s built around these considerations. Below, we’ll uncover some real examples of what it looks like to move through the discovery process to develop the most useful mobile app for the enterprise.