When you talk about mobile in the workplace, you might first think of using a mobile device for common tasks like checking email or tapping into (no pun intended) an employee-facing app for needs like time tracking and expense reporting. At Old Dutch Foods, however, company executives channeled the power of mobile to optimize manufacturing, distribution and sales, an approach so effective (not to mention innovative) that it was the subject of a new Forrester Research report.
Topics: business mobility, consumer packaged goods, data capture, digital supply chain, dsi mobile enterprise platform, DSI mobile implementation, field distribution mobile app, Forrester Research, mobile supply chain, old dutch foods, Success Stories, Supply Chain Management, supply chain optimization, supply chain visibility, route sales, route sales page, direct store delivery
For the consumer packaged goods (CPG) industry, the digital economy presents as many challenges as it does opportunities. The home of the future is at the center of the consumer narrative in the Internet of Things (IoT). Heralded as the smart home, the sensor-equipped appliances within collect and transfer data to increase the efficiency and convenience of everyday tasks, including shopping. In such a scenario, the refrigerator talks to the coffee pot, which talks to the toaster and without human interaction, the grocery list is not only made, but also the order is submitted to the grocer to be delivered later that day. While this level of automated purchasing is still on the horizon (though advancing quickly), IoT use cases in the CPG industry continue to broaden, with immense potential for future innovation in how businesses can get their product to customers.
Topics: direct store delivery