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Chipotle’s Woes Highlight Need for Track and Trace Across Supply Chains

Posted by Katy Schamberger on Dec 22, 2015 2:34:21 PM

Supply chain visibility and traceability are key to improving operational efficiency and enabling communication among trading partners. Yet in the event of a crisis, visibility and traceability become imperative in order to quickly identify—and solve—the problem. Not only do you want to fix the problem as soon as possible so that the minimum amount of product is affected; you also want to reassure customers that you’re taking the necessary steps to protect their safety and earn the investment they’ve made into your goods.

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Topics: chipotle, chipotle e coli, chipotle supply chain, consumer confidence, product recalls, product safety, Supply Chain Management, supply chain traceability, supply chain track and trace, supply chain visibility, traceability

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