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Steve O'Keeffe

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Is Your Supply Chain Overlooked?

Posted by Steve O'Keeffe on Jun 18, 2020 8:19:12 AM

In an increasingly customer-centric economy, differentiating your business in a crowded marketplace is no simple feat. To gain a competitive advantage, businesses have traditionally looked to gain market share by either, offering a basic product at the lowest price or by differentiation – creating a product which is unique and desirable (Porter,1985). Because of this, often overlooked or not even considered is the positive results that a well-managed supply chain management system can bestow – especially to those with global operations.  

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