Properly establishing the user experience of the mobile app can help to ensure users’ needs are met while getting the best use—and intended benefit—out of the investment. A successful enterprise mobile app is one with a robust user experience that’s built around these considerations. Below, we’ll uncover some real examples of what it looks like to move through the discovery process to develop the most useful mobile app for the enterprise.
As we continue to do business in the midst of the digital economy, mobile apps are becoming critical business tools as companies seek to mobilize and optimize key business processes. And although functionality of these apps is of utmost importance, the visual experience plays a larger role, too, which is why this is the year for bridging the design gap between enterprise and consumer apps. The consumerization of IT is rapidly changing the enterprise technology landscape. And to meet these changes, it falls partly on UI/UX designers (like yours truly) to forge a middle ground between enterprise apps and consumer apps.