With the holiday season and festivities upon us, the last thing on everyone’s minds are natural disasters and supply chain preparedness. But as the biggest shopping days of the year swirl around us, it is important to consider the supply chains that we as consumers rely on and what inclement weather can do to disrupt them.
This year at SuiteConnect West in San Francisco, DSI’s VP of Cloud Inventory Solutions, Bob Carver was invited to join Commerce Marketing Analyst and podcaster, Gregory Zakowicz on the Commerce Marketer Podcast sponsored by Oracle Bronto Software. Their conversation flowed from consumer, retail and supply chain trends to last-mile logistics and digital transformation.
The past few years have been filled with the fear of an impending “retail apocalypse” that will leave all physical stores empty and abandoned in its wake. In 2017 alone, 21 major retailers filed for bankruptcy. But in their State of Retail 2017 report, TimeTrade found that more than 70% of consumers would still prefer to shop a brick and mortar store over its online counterpart. If consumers still want to shop in store, what is actually contributing to the retail apocalypse?
Virtual reality (VR) and augmented reality (AR) are taking the world by storm, and many retail stores are dabbling in the growing technology trend. Big-name furniture stores are starting to offer apps that allow users to virtually “place” an item in their home to see how it will look and if it fits in their space. Retail clothing stores are creating virtual dressing room apps that allow consumers to virtually “try on” clothing from the comfort of their own homes. All they need to gain access to this technology is an app and a smartphone camera.