In an increasingly customer-centric economy, differentiating your business in a crowded marketplace is no simple feat. To gain a competitive advantage, businesses have traditionally looked to gain market share by either, offering a basic product at the lowest price or by differentiation – creating a product which is unique and desirable (Porter,1985). Because of this, often overlooked or not even considered is the positive results that a well-managed supply chain management system can bestow – especially to those with global operations.
We call a digital transformation a journey for a reason – it’s a multi-step process with stops and adjustments along the way. It need not be a rocky journey; with the right solution in place and the right team along for the ride, it can be smooth(er) sailing.