As we continue to do business in the midst of the digital economy, mobile apps are becoming critical business tools as companies seek to mobilize and optimize key business processes. And although functionality of these apps is of utmost importance, the visual experience plays a larger role, too, which is why this is the year for bridging the design gap between enterprise and consumer apps. The consumerization of IT is rapidly changing the enterprise technology landscape. And to meet these changes, it falls partly on UI/UX designers (like yours truly) to forge a middle ground between enterprise apps and consumer apps.
For the consumer packaged goods (CPG) industry, the digital economy presents as many challenges as it does opportunities. The home of the future is at the center of the consumer narrative in the Internet of Things (IoT). Heralded as the smart home, the sensor-equipped appliances within collect and transfer data to increase the efficiency and convenience of everyday tasks, including shopping. In such a scenario, the refrigerator talks to the coffee pot, which talks to the toaster and without human interaction, the grocery list is not only made, but also the order is submitted to the grocer to be delivered later that day. While this level of automated purchasing is still on the horizon (though advancing quickly), IoT use cases in the CPG industry continue to broaden, with immense potential for future innovation in how businesses can get their product to customers.
Topics: direct store delivery