In an increasingly customer-centric economy, differentiating your business in a crowded marketplace is no simple feat. To gain a competitive advantage, businesses have traditionally looked to gain market share by either, offering a basic product at the lowest price or by differentiation – creating a product which is unique and desirable (Porter,1985). Because of this, often […]
Is Your Supply Chain Overlooked?
Posted by Steve OKeeffe on June 18, 2020 8:19 am
